Collaboration

Pierre Hardy x Alexandra Golovanoff: The Birth of the Alex Bag

A CONVERSATION BETWEEN ALEXANDRA AND PIERRE

"What would you be like if you were a bag?" The question, often asked to Alexandra, remained unanswered for a long time. To imagine this very first bag, she had to talk to Pierre.

A DIALOGUE IN TWO VOICES

From this conversation, an object designed by two voices was born — in a dialogue that was both instinctive and precise. A freehand conversation, between Alexandra's words and Pierre's sketches. One gives shape to a still-vague desire, the other breathes in concrete, almost daily uses.

An iPad had to fit inside, obviously.
STRUCTURE AND SENSUALITY

Minimalist yet generous, architectural without rigidity, this bag is a subtle balance between structure and sensuality. Two calfskin leathers — one smooth, one grained — are worked back to back. Little metal, no ornament: everything lies in the cut, the material and the gesture.

THREE ESSENTIALS

Its colours? Three timeless essentials: black, burgundy, camel. Designed to follow moods and lives in motion, it adapts to every situation. Carried by hand, it elevates a casual outfit. With a canvas shoulder strap, it softens a more classic silhouette. And in cross-body mode, it becomes a travel companion.

A rounded square: structured but never rigid.